Data Analytics

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Data Analytics

Data analytics involves using data, techniques and tools that identify patterns and trends, which in turn generate actionable insights that support informed decision-making. The primary objective of data analytics is to address specific questions or challenges that are relevant to an organization to drive better business outcomes.
In today's business and workforce landscape, making data-informed strategic decisions is crucial. Whether an organization aims to gain a deeper understanding of its consumers, optimize processes or generate new business opportunities, knowing how to leverage data can yield significant benefits.